Our Recent Engagements

Calian Group: Brand Strategy

Calian Group Inc. is a publicly traded diversified product and services company providing innovative solutions for customers in the healthcare, communications, learning and security sectors. 

TMW developed and supported the implementation of a corporate brand integration project including:

  • an employee engagement and facilitation process
  • internal employee surveys
  • business unit workshops
  • development of a core brand identity matrix
  • development of brand management content and procedures

Cannabis Standard: Research & Information Audit

Cannabis Standard is a digital platform created by the Reformulary Group.  It was designed to support evidence-based decision making related to medical cannabis use and outcomes.

TMW was retained to conduct a medical cannabis digital information ecosystem scan and audit.  Our work included:

  • industry scan and secondary research to identify medical cannabis information sources
  • evaluation of information sources through digital social monitoring data

Algonquin College Corporate Training: Strategic Planning / Market Research

Algonquin College’s Corporate Training Centre (ACCT) provides professional development for teams and individuals already in the workforce.

TMW was retained to update the ACCT corporate business case and business plan and to conduct primary research among key learner and corporate buyer audiences 

Neurovine AI: Market Analysis & Market Entry Strategy

Neurovine AI provides tools that address major challenges in concussion recovery, placing concussion recovery in the hands of patients through mobile app tracking supported by cloud-based intelligence.

TMW was retained to support market expansion efforts, including:

  • primary market research counsel
  • U.S. market entry analysis and strategy recommendations
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