Core Purpose
The Marketing

Boutique, bespoke consulting services, crafted and delivered by experienced business professionals who care about the value their work creates for clients

Rob Woyzbun


Rob is a founding Partner and Principal of The Marketing Works and has 30+ years of experience in marketing and brand strategy. Rob has worked on both sides of the marketing table as a brand manager with major CPG companies, and as a strategy and client service lead with major national and regional advertising agencies.

He holds a BA in Psychology and an MBA, both from Queen’s University and the Smith School of Business. Rob was also an Adjunct Professor at Smith and taught extensively in the Commerce, MBA and Executive Development programs. He is a past Director of Smith Business Consulting. Rob is currently a Board Director with the Institute of Communication Agencies (ICA)

Veronica Engelberts

Founding Partner (TMW),
President, Vector Media
Veronica has spent her 35-year career dedicated to the advancement of smart and effective advertising strategy and implementation. She co-founded and managed Vector Media’s media services practice for over 29 years. Her experience is comprehensive across traditional media and digital channels, as well as in SEM and social media; she has worked with B2C and B2B business in the technology, healthcare, finance and entertainment industries. She holds a BA from Ryerson University (Radio + Television Arts) and an MBA from Queen’s University (Smith School of Business).

Veronica has volunteered her time and energy with many Ottawa charitable and not-for-profit organizations including the Ottawa Regional Cancer Foundation, Algonquin College (Board of Directors), Board of the United Way of Ottawa (now United Way of Eastern Ontario), and Dementia Society of Ottawa.

Core Purpose

Our work is shaped by four foundational beliefs:

#1 Marketing continues to be a business underdog – and it shouldn’t be
#2 Marketing is a business underdog because of creeping poor practices where tools and technique trump insight and strategy
#3 Experience and deep knowledge are undervalued and should be celebrated and shared
#4 Marketing is a people thing: your marketing team and your customers are worthy of time and effort

Designed & Maintained by WP Expert
© 2022
The Marketing Works
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