Effective business performance is built on sound, realistic and actionable strategy. Our planning capabilities allow you to develop strategies and plans that reflect your significant external and internal conditions, build on your organizations fundamental strengths, and serve to differentiate you from competition.
One of our key philosophies -and client benefits - is that marketing planning can't just be one process. Effective marketing strategy is a multi-layered concept - one size or process does not fit all. As a result, TMW offers a comprehensive and closely related suite of planning services and tools that either allow you to address specific planning requirements (such as a pricing strategy) or to complete a comprehensive overall business strategy.
Please review our specific practice areas and feel free to download a more detailed overview of each service from our knowledge centre.
TMW also has a great alternative to our traditional service offering. For more information visit our Packaged Services section.
Business Strategy and Planning
Business strategy is the engine of corporate direction. At TMW we believe business strategy and marketing strategy should be intimately connected - marketing strategy will be ineffective unless built on sound business principles. We can either lead the entire planning process or support your own planning initiatives with best practice processes. Regardless, we can help to ensure that your organization is guided by a strategy that leverages your key strengths and marketplace opportunities and one that is also realistic to achieve.
Marketing Strategy and Planning
This is our core passion. Development of marketing strategy that clearly positions and differentiates your products or services. Marketing direction that fits with and contributes to overall business strategy. We guide (or assist) you in assessing market conditions, developing marketing objectives, identifying marketing strategies including audience segmentation and positioning. We complete the planning process with critical product, pricing, distribution and promotion sub-strategies. TMW is known for its ability to deliver strategies that build business.
Brand Strategy and Planning (not logos!)
Strong, meaningful brands are the sign of successful, effective marketing strategy and implementation. The nurturing of brands versus companies or products is a strategic opportunity for both private and public sector marketers. Once the exclusive domain of packaged goods, the benefits of disciplined brand management are available to all marketers. Unfortunately, brand strategy and brand management processes are often misunderstood and poorly applied. Branding is not about logos and graphics standards. And, contrary to anti-logo business authors, branding is not evil. It's simply sound business practice.
Building meaningful brands is not a trivial pursuit. The articulation of a brand architecture is just one element of the challenge. Our experience suggests the critical success factor lies not in the design of the brand strategy, but in the integration of that strategy with the entire business function. That's what TMW’s approach aims to accomplish.
Marketing Program and Communications Planning
Good Communications Planning is what great marketing is about. A great deal of your Marketing budget will go toward communicating your messages to your target audiences. A compelling message starts with the right positioning in the minds of your customer. The right positioning strategy becomes the foundation that all communications are based upon.
Once the overall strategy is set, clearly defined and measurable programs are used to achieve results. Our comprehensive program planning capabilities provide a turn-key approach to program design. Our clients receive detailed, action plans for promotion planning and communication planning - including programs such as sales promotions, channel or re-seller promotion, thought leadership programs, incentive programs, etc.
We also provide planning facilitation services - for any level of the planning process. Many of our clients prefer to have "hands-on" involvement in the planning process. We use several facilitation models that are built on workshop concepts. We guide our client team through the planning process - real time. In most cases the framework for strategy is achieved as a result of these sessions - and ready for final documentation by our clients.