The | Marketing | Works offers a complete suite of market intelligence services that help you learn more about current or potential markets, make better business strategy decisions or to clarify tactical issues. We offer a full range of research and market intelligence capabilities.
Competitive Intelligence (CI)
Effective competitive intelligence, particularly with a focus on positioning and differentiation factors, can make the difference between strategic success or failure. Ultimately, marketing is about competitive position, differentiation, customer choice and customer trade-offs. Without a comprehensive understanding of competitive product or service alternatives, it is difficult for marketers to effectively develop strategies for differentiation.
We offer project-based CI services designed to address specific competitor or category questions. We also design (and provide) on-going competitive monitoring services for both consumer and business-to-business marketers.
We offer comprehensive capabilities and experience with a broad variety of qualitative research techniques. We specialize in research designed to discover key customer motivators and purchase behaviour influences. We also help our clients to better understand customer response and reaction to communications and messaging materials. We are able to conduct qualitative interview projects and focus groups and also have capabilities to recruit and conduct research in North America and the EU.
The | Marketing | Works can support your quantitative market research requirements. From overall research design, questionnaire development, sampling frameworks, data gathering to data analysis, we can support virtually any quantitative research effort.
As active members of both the Professional Market Research Society (PMRS) and the American Marketing Association (AMA), we benefit from ongoing knowledge and skills development - ultimately to the benefit of our clients and their specific research projects.