In an effort to support our clients with knowledge on current marketing practices TMW staff have prepared whitepapers on topics relevant to our client’s communities and our services. These papers reflect original thoughts and positions on various Marketing topics and can be downloaded in PDF format below.
Branding for Hi Tech
Branding is no longer the exclusive preserve of consumer marketers. This whitepaper explores why the principles of Branding and Brand Management are equally relevant for science and technology based organizations.
Branding For Museums
Branding Strategy and Brand Management practices have many benefits for museums and cultural institutions. This paper outlines these benefits and the unique considerations for developing a museum brand strategy.
Branding for Government
Branding is no longer the exclusive preserve of consumer marketers. This whitepaper explores why the principles of Branding and Brand Management are equally relevant for government and near-government sectors and industries.
Evolution of Strategic Planning
Strategic Planning and Business Planning are processes in constant change. This whitepaper reviews the evolution of the business planning process and provides several observations related to successful implementation.