TMW uses many outside sources of information during client engagements. The following list, although not exhaustive, provides valuable information on ever-changing economic, business and market landscapes.
The Marketing Works has recently secured a client engagement with Canada Mortgage and Housing Corporation (CMHC). The project includes identifying the market positioning and messaging for the Corporate Insurance division.
A different spin on planning...
To me it's a good idea to always carry two sacks of something when you walk around. That way, if anybody says, “Hey, can you give me a hand?” you can say: