TMW uses many outside sources of information during client engagements. The following list, although not exhaustive, provides valuable information on ever-changing economic, business and market landscapes.
The Marketing Works has recently secured a client engagement with Canada Mortgage and Housing Corporation (CMHC). The project includes identifying the market positioning and messaging for the Corporate Insurance division.
The future will not just happen if one wishes hard enough. It requires decision — now. It imposes risk — now. It demands allocation of resources, and above all, of human resources — now. It requires work — now.