Rob recently spoke at Precarn Conference 2004. Precarn is a national association of Intelligent Systems and Robotics researchers and manufacturers. Rob was part of an expert panel speaking on Marketing New Technology and IP.
Why effectiveness counts...
“Advertisements are now so numerous that they are very negligently perused, and it has therefore become necessary to gain attention by magnificence of promises, and by eloquences sometimes sublime and sometimes pathetic. Promise, large promise, is the soul of an advertisement.”